Pure Diamond by THoO Shines Among the Finalists at the Accademia del Profumo 2026 Awards

The House of Oud celebrates an important achievement as Pure Diamond has been selected among the three finalists in the Made in Italy Women’s Fragrance category at the prestigious Accademia del Profumo Awards 2026.

Pure Diamond is inspired by the legendary Cullinan Diamond — a symbol of hidden beauty transformed into timeless brilliance. For the first time in THoO’s history, the fragrance is presented in a transparent bottle, reflecting the luminous purity at the heart of the creation.

Conceived through the vision of Senior Perfumer Cristian Calabrò and THoO’s Creative Director Cristina Mercaldo, Pure Diamond blends fragrance, design, packaging and image into one harmonious expression of contemporary elegance.

The scent opens with sparkling notes of Pear, Bergamot, Pink Pepper and Incense, evolving into a sophisticated floral-spicy heart of Rose, Hyacinth, Cinnamon and Nutmeg. At its core shines SACROSANTOL® — an exclusive Keva captive ingredient revealing creamy, woody and velvety sandalwood nuances, bringing a radiant and contemporary signature to the fragrance. Ambergris and White Musk leave a magnetic and timeless trail on the skin.

This nomination celebrates not only the olfactory identity of Pure Diamond, but also the creativity, innovation and excellence behind one of the most distinctive contemporary Made in Italy fragrance creations.