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June is more than the beginning of summer. It is a cultural moment where identity, freedom and belonging take center stage. From Pride celebrations to music festivals and open-air concerts, people come together to express who they are, celebrate diversity and create meaningful connections.

As traditional boundaries continue to blur, a new generation is embracing self-expression in all its forms. Gender fluidity, individuality and authenticity are reshaping the way people engage with beauty and fragrance. Perfume has become a powerful tool for storytelling, capable of reflecting emotions, values and personal identity.

This shift is particularly visible in the rise of independent perfumery, where unconventional ideas, vibrant creativity and community-driven narratives challenge traditional fragrance codes. At the same time, juicy fruity accords, tropical inspirations, and cocktail-like compositions are emerging as symbols of freedom, optimism and shared experiences.

Inspired by this spirit, we created two fragrances that celebrate individuality through color, connection, and self-expression.

I See You!

A fragrance inspired by the moment when a glance becomes recognition and belonging. Juicy fruits meet a luminous floral heart, creating a composition that feels inclusive, radiant and “human”. Warm Woods, Amber and Musks leave behind a comforting trail that celebrates visibility, connection and the freedom to be seen for who you truly are.

Guava Rainbow

A vibrant expression of joy and collective energy. Tropical Fruits, sparkling citrusy notes and an unexpected touch of Mint create a colorful and uplifting experience, inspired by moments when music fills the air and individuality becomes something shared. Soft Woods and Fruity Musks bring warmth and comfort, leaving a luminous impression of freedom, positivity and togetherness.

Together, these creations embody a new vision of perfumery: genderless, expressive and designed to tell stories that are as unique as the people who wear them.

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We create fragrance solutions tailored to brand positioning, consumer expectations, and product performance requirements.