For years, luxury fragrance was often associated with projection—the kind of scent that announced itself before its wearer entered the room. Today, however, the definition of luxury is shifting. More and more consumers are gravitating towards fragrances that are intimate, understated and deeply personal. Welcome to the era of the skin scent. Rather than filling … Why Skin Scents Are Redefining Modern Luxury
A CFF Keva Europe Editorial Series. Fragrance is constantly evolving, shaped by shifting consumer expectations, creative exploration and the continuous transformation of the market. At CFF Keva Europe, our Marketing Team continuously monitors these dynamics, analysing emerging trends, consumer behaviours and the innovation shaping the fragrance industry. Through The FF Series. Fragrance Forward. , we … The FF Series. Fragrance Forward.
June is more than the beginning of summer. It is a cultural moment where identity, freedom and belonging take center stage. From Pride celebrations to music festivals and open-air concerts, people come together to express who they are, celebrate diversity and create meaningful connections. As traditional boundaries continue to blur, a new generation is embracing … LAUNCH OF JUNE 2026: Scent your Truth. Share your Vibe.
We are proud to introduce CFF by Keva Group — our new unified brand identity in Europe. CFF Italy and Keva Europe are coming together under one name, reflecting what we already are today: one integrated team, combining creativity, expertise, and innovation across markets – with a strong presence across our European hubs in Milan, Hamburg and Amsterdam. This … NEW BRANDING: CFF BY KEVA GROUP
Celebrating Mother’s Day as an opportunity to explore bonds that transcend the present and span generations. A story of emotional legacy shaped by gestures, shared memories, and invisible presences that continue to live within us. Ricordo di Violetta explores the most intimate dimension of emotional memory. Violet becomes the guiding thread of the story: a … Launch of the Month: Ricordo di Violetta & Petals of Time
The House of Oud celebrates an important achievement as Pure Diamond has been selected among the three finalists in the Made in Italy Women’s Fragrance category at the prestigious Accademia del Profumo Awards 2026. Pure Diamond is inspired by the legendary Cullinan Diamond — a symbol of hidden beauty transformed into timeless brilliance. For the … Pure Diamond by THoO Shines Among the Finalists at the Accademia del Profumo 2026 Awards
CFF Keva participates to Esxence 2026! We are delighted to welcome you on our stand FH1 in the Fragrance House Area from the 3rd to the 6th June 2026. This year, we are flying around FIVECITIES. FIVE SCENTED EMOTIONS. ONE CREATIVE NETWORK. Five cities where CFF Keva has a presence. The stand turns into a … CFF KEVA at Esxence 2026 in Milan!